Springwise.com: A Site for Marketers We Just Have to Share
Problem: You’re a savvy marketer who really knows how to capitalize on the value on trendwatching for your business. You thrive on culling inspiration from worldwide cultural artifacts, SocialMedia channels and observable phenomena to create accelerants to fuel the growth of your company’s market share. Unfortunately, you don’t command the marketing budget of a GE, P&G or Pepsico to put ...
Continue ReadingAre There Dangerous Social Media Sites?
by Chris Hennigan Naymz: A Little too Much Info? Stalkers Welcome! Naymz is an online provider of reputation/identity management and promotion services for people, groups, and businesses. Naymz provides a simple and user friendly experience for those who are concerned with promoting an accurate and positive picture of their personal or professional reputation and identity. Their slogan is, “Empowering Reputable ...
Continue ReadingRelief from Pain: Why People Buy
One of the great direct marketing copywriters of all time, Victor O. Schwab (who wrote the famous body-builder Charles Atlas ads and went on to help create the giant Book-of-the-Month Club) penned a list of what he called “pain points,” spelling out the reasons why people buy what they don’t necessarily need but feel they want. People purchase memberships, products ...
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