ETEX Corporation

A Cambridge orthobiologics company steps into the future with new products. ETEX was founded in 1989 by the late Dosuk Lee, a preeminent researcher at Harvard Dental School.  The company is headquartered in MIT’s University Park in Cambridge, Massachusetts.  A world renowned center for biotech research and innovation.

ETEX Corporation contacted 1-Stop to redesign their corporate identity.  In our first meeting with ETEX, Chris Hennigan, Principal of 1-Stop Design, met with Brian Ennis, President of ETEX to discuss what his vision for ETEX’s future looked like.  Chris needed to know who the company was targeting and how they needed to communicate their progress.

When ETEX asked 1-Stop to redesign their logo, the Lenoard P. Zakiam Bunker Hill Bridge was in the process of being built.  What better way to transform this growing Cambridge based corporation than with the newest trademark of our capital. 1-Stop created the “Bridge to the Future” for ETEX Corporation’s new logo and branding.

Next 1-Stop began developing ETEX’s collateral, comprehensive print package and website. 1-Stop handled a photo shoot to capture all of ETEX’s products.  Once the photos and logo were approved, business cards, letterhead and all the additional collateral was designed and printed by 1-Stop. The photos used in the print package were strong elements in the website design. 1-Stop needed to create a site that was easy to navigate, inter-active and educative for the potential patient or surgeon. ETEX approved 1-Stops solution for organizing and communicating information in a professional, informative way.  Brian Ennis, President of ETEX Corporation, thinks “this new inter-active website provides a dynamic forum for information exchange with our patients and the medical community.  Our reach into the marketplace is enhanced by this formation.”

Since creating the new brand for ETEX Corporation, 1-Stop has designed all product packaging, video and print pieces. We have also designed t-shirts, promotional items and tradeshow graphics.  The tradeshow graphics feature their photographic and brand elements.  1-Stop was also responsible for designing the invitations, e-blast, stand-up posters, handouts, and awards that were associated with each tradeshow.