Working on your social media sites daily to make sure you are posting and engaging at the right times to draw more clients and clicks to your website, but is your page optimized to the best of its ability.  Here are a few things that can be tweaked to see if your Facebook page is bringing as much to your site as it can. Ideas on changing up your Facebook page:

  • Update your cover photo
  • Update your profile pictureFacebook-logo-icon-vectorcopy-big_copy
  • Add more info in your About section
  • Add a few of your keywords to your About section
  • Add a date of when your company was founded
  • Like other pages as your page
  • Pin a post to the top of your page

Ideas on changing up your Facebook posts:

  • Post at different times than usual
  • If you only post once a week, try another day
  • Use different types of posts (text, photos, links, videos)
  • Include hashtags in your posts
  • Tag other people and pages in your posts
  • Post specials, events, local events and current news

Make some of these changes and see if your click thru rate increases.  Making just a few changes can bring more traffic to your site and keep clients coming back to look for something new.