There are more than 50 million Facebook pages for businesses. Are you putting the effort and time into your social networks? Are you using Facebook, Twitter, Pinterest, and Instagram to their fullest potential? Using all of the social media platforms available should be utilized to build your business’ presence.

What’s Your Brand How you interact with your customer online is the voice of your business. That voice comes from you and tells the story of your business. Tell what your company does and how you can help. Why should potential clients use your company or business when there are so many others?

fbtwitter Make Regular Posts Building an audience is like making friends. Friendships take time, care and attention at the beginning. Then your friendship grows stronger over time. Spending time and putting some effort in to your friendships will give you a chance for success. Posting in a timely and scheduled manner is a good way to stay connected. Post to Facebook once a day and keep your content fresh and in coordination with your brand. If posting to Twitter, it is a good idea to post a few times a day to stay in someone’s news feed.

Use Visuals Images work so much better than text alone. Facebook posts that ask questions, result in more comments than those of just an informational post. Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. Pinterest is completely based on sharing images. Eighty percent of the “pins” on the network are people re-pins of content uploaded by other users. When using Twitter, tweets with images receive four times the engagement of standard text posts.

Looking at the response to different types of posts you are sending will help you improve your content. Being aware of what works and the metrics will help improve your social media strategy. Building your social media presence takes time and time is key. Reaching new customers and education existing ones. If you start posting regularly and try different things you’ll find out what works best for your business and your brand.