Web Tip Wednesday | Video
With the speed of today’s internet, it is accessible to users at speeds beyond what anyone would imagine 25 years ago. By putting multimedia and video on your website, it is one of the best ways to take advantage of this new speed. Video allows customers to see what your business is about in a highly relatable way that builds ...
Continue ReadingWeb Tip Wednesday | Incorporate Social Media
Social media is one of the best ways to build loyalty and establish a brand voice. Make it easy for your audience to share your content by integrating social media into your web design. This simple step provides a great opportunity to create brand advocates who will attract new customers and help your website to drive more sales for your ...
Continue ReadingWeb Tip Wednesday | Call To Action
Look at any successful ecommerce or service provider site and you will notice they include a CTA, or a “Call To Action.” The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” The best CTAs clarify what you are offering as opposed to forcing people to figure it out on their own. Calls to ...
Continue ReadingWeb Tip Wednesday | 5 Seconds
Remember that you have just five seconds to explain your value proposition to users when they enter to your site. The back button is the most widely used command on the web. If you don’t answer a user’s needs right away, he or she will click “back” and exit your site. Make sure your site features compelling copy that draws ...
Continue ReadingCall-To-Action on Facebook
Facebook has the functionality that every page owner should take advantage of. On your Facebook Business Page, you can add a call to action that sits in the bottom right-hand corner of your cover photo. These buttons make it easy for your fans to get in touch with your business – don’t miss out on some extra site traffic.
Continue ReadingAdd Followers to Your Social Media Platforms
In today’s marketing world, it’s essential for businesses to have an online presence in the social media sphere. Your business needs to have a website, hopefully a regularly updated blog, and accounts on popular social media sites like Facebook, Twitter, Google+, and LinkedIn. If your audience is online, you should be online. The best way to reach your audience, form ...
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