Promotional products make people happy – that part’s not hard to figure out. In fact, it’s widely known in the marketing world that consumers get a more favorable impression of an advertiser after receiving a promotional item.

In addition to improving a brand’s image in the eyes of consumers, the use of promotional products at trade shows opens up a whole new world of possibilities for businesses looking to attract prospects and sell their products or services.

Here’s why trade show giveaways are important and essential for trade show success:

  1. They increase booth traffic.
  2. They help prospects remember your brand.
  3. They improve your brand’s image.
  4. Attendees value visually pleasing displays.