Now that Twitter is six years old and has 140M+ active users, creating over one billion Tweets every three days, the platform is more important than ever before.

  • Twitter’s a top source of news. It’s real-time news from every corner of the world. Follow journalists, colleagues, competitors and anyone else who posts relevant, insightful information about your industry.
  • You can ask questions and get answers from experts. There are more than 650 Twitter Chats on every conceivable topic.
  • The more you give, the more you get. If you follow the 12:1 rule – add value and help others 12 times, promote yourself once – you’ll get more than you give from others on Twitter.
  • Twitter gives anyone a chance to become an influencer. Anyone with valuable information to add, who’s willing to spend the time to engage with others, can become an influencer on Twitter. It’s about being part of the conversation. Listen well before you talk, and you’ll find when and what to add.
  • Twitter humanizes companies. People want to deal with people, not companies. When companies Tweet in a human voice, in a meaningful way, they can establish relationships that are stronger than on other social platforms because they are in real time and ongoing.