Although hashtags can be very annoying when you are reading something, they also can be an incredibly helpful tool to find what you are looking for in the social media world. According to Twitter, hashtags are “…used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” Here are a few tips to use hashtags to your advantage:

  • Customize Hashtagshashtag On Instagram, hashtags are used to organize your images. This will help you upload them and be very clear on what event it should be categorized to. However, be sure the hashtag you create hasn’t already been used. You can search it on the hashtag search bar to see if it brings up any result.
  • Search the Hashtag Hashtags can be your equivalent of a Google Image search on Instagram. As of December 2013, Instagram had over a 150 million users. With an average of 55 million images a day, you can be sure to find a anything on Instagram. As a business, you can also use this option to scope out your competitors or research new ideas in your area of expertise.
  • Make the Hashtag Your Topic Want to start a conversation on a certain topic or read up on someone else’s views on a subject? Twitter can connect all posts/discussions/debates using hashtag. This allow users to search posts about topics they’re interested in. This can be helpful to businesses, as professionals often use Twitter as a forum to discuss market trends with others in their industry.