The holiday season is coming up fast.  It is the perfect time to start a social media stagey.  Although email should be a major component of your holiday marketing efforts, the engagement and hashtags of social media make Facebook, Twitter and Instagram especially key as you spread the work about sales and promotions.  You will also attract new fans and followers by including social media links in your holiday emails.

Post offers and gift ideas on Facebook and Twitter.  Encourage your fans and followers to talk about your brand, and surprise a few who say nice things with rewards, such as gift cards or special discounts.

If you are a B2B business, make sure your LinkedIn page is up to date and looking good for the holidays.