Archive of Other People’s Status Updates
The Facebook save feature will allows you to archive posts with links from the brands and people you follow. This feature is especially useful for those who follow the 70-20-10 posting rule (70 percent of posts come from your brand and add value to your community; 20 percent of posts consist of content from others, and 10 percent of posts ...
Continue ReadingUse the Right Content on the Right Network
Each social media network has its own intended purpose and audience. Understanding this and matching your content and tone to the proper social media outlet is imperative for success. Here’s a breakdown: The casual community of Facebook makes engagement with others feel natural. While the industry-focused messaging of LinkedIn offers the perfect place to reach business professionals. Twitter handles rapid-fire ...
Continue ReadingSharing on LinkedIn
LinkedIn is a great network to connect with people. Sharing content on LinkedIn is easy but can also be misunderstood as to how to share content. The biggest mistake people make on LinkedIn occurs when people share content. Did you know there is a difference between a “Post” and an “Article”? People use the Article tool when they really should ...
Continue ReadingSocial Media for Business
Complete All Aspects of Your Social Media Profiles Social media accounts that are only partially completed are hard to take seriously because they automatically appear less professional. Choose a name or handle that easily identifies you and your business, and take the extra few minutes to thoughtfully fill out the “About You” information. Use your logo or a tasteful portrait ...
Continue ReadingMake Customers the Focus of Your Content
Many a small business owner have made the mistake in thinking that social media is just a place to post free ads rather than another venue from which to serve your customers. Use insight gained about your customers from your active social media listing to create a sustainable content plan that focuses on presenting your customers with the answers to ...
Continue ReadingKnow The Difference Between Personal and Business Accounts
Did you know that Facebook, Twitter, Pinterest and, Google+ have both personal and business pages? It’s a great way to make sure you can have a personal and professional life on social media. Just remember, you will first have to have a personal profile and that you still need to be careful about what you post. However, it does allow ...
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