Don’t Ignore the Basics of SEO
Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality. If you don’t get the basics of on-page SEO right, you ...
Continue ReadingPinterest Posting Tips
When posting to Pinterest, follow these rules to create a popular page with several interesting boards. Create boards on specific topics – related to your product range. Always add links to your Pin descriptions – It’s a great way to drive traffic through to your ecommerce site or content pages. Don’t just stick to your own links – Add some ...
Continue ReadingProvide Value with Quote Tweets
The Quote Tweet function allows you to add 116 characters when you retweet. (The original tweet takes up the space of a link in a tweet.) Don’t just reiterate the title when you retweet someone else’s content. Give the tweet some additional context by adding your own opinion or enthusiasm for the information. Another option is to include a quote ...
Continue ReadingLink to Authority Sites
As well as receiving links from others, it is also important to link to relevant sites when appropriate. One of Google’s more mature algorithms, Hilltop, lets the search engine know when pages are “hubs” of information. Even though the Hilltop algorithm is over ten years old, it has been proven to be still prominent in SEO arena by a recent ...
Continue ReadingLinks & Social Media
Attach a link to every piece of content you post on social media. If content goes viral, users can easily trace it back to your page. Without that link, your content may spiral off, giving you very little ability to track sharing.
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