Social Media Image Sizes | LinkedIn
LinkedIn is primarily for networking with other professionals, but it’s also a great resource for businesses to connect with other businesses, prospective employees, and industry leaders. You can choose between a personal profile and business page and both have free or paid options. Personal Profile and Background Photo You should have a respectable, professional photo of yourself for your personal ...
Continue ReadingUse the Right Content on the Right Network
Each social media network has its own intended purpose and audience. Understanding this and matching your content and tone to the proper social media outlet is imperative for success. Here’s a breakdown: The casual community of Facebook makes engagement with others feel natural. While the industry-focused messaging of LinkedIn offers the perfect place to reach business professionals. Twitter handles rapid-fire ...
Continue ReadingSharing on LinkedIn
LinkedIn is a great network to connect with people. Sharing content on LinkedIn is easy but can also be misunderstood as to how to share content. The biggest mistake people make on LinkedIn occurs when people share content. Did you know there is a difference between a “Post” and an “Article”? People use the Article tool when they really should ...
Continue ReadingBrand Your LinkedIn Company Page
There are two primary visuals to be aware of on your LinkedIn company page: your company logo, which should be consistent on all websites and marketing materials, and the banner image on the top of your profile, which you can customize for LinkedIn and change whenever you would like. The banner (or background) image is important to brand your company. ...
Continue ReadingPost to LinkedIn
Posting directly on LinkedIn is the most powerful tool available on LinkedIn today. If a post begins to gain some momentum, LinkedIn will put a spotlight behind it in one of their categories, and it can get tens of thousands of readers (or more). This is a great way to improve your visibility while reaching readers in a way that would not have ...
Continue ReadingLinkedIn Tip
Check who has viewed your profile. This includes all potential leads or current connections who have recently viewed your LinkedIn profile. These people may not be sales leads, employees or your employer, but they may be all of these in the future. Send a customized message to acknowledge that you noticed they have viewed your profile. Explain what value you ...
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