Social media is important to your small business. There are a few major sites that can help build your social media audience and spread you name and brand. Facebook Colour-social-media-icons-square Facebook has over 1.3 billion users, the largest of any social network. In its ten-year history, it has become a fixture of the daily online experience. Nearly half of all Facebook users are active each day. Facebook users spend an average of 18 minutes per visit. These users aren’t only browsing profile updates or viewing photos. Each Facebook user is connected to an average of 80 pages, groups, or events. That’s where your marketing efforts come in. Make your presence known on Facebook. Twitter Twitter is has been becoming more and more popular in the last year. The average user, with their average of 208 average followers, 307 average Tweets and an average of 170 minutes on Twitter each day, makes this a big score for marketing. Almost more than half of Twitter users use it daily, and at least 29% of Twitter users are active several times a day. Twitter isn’t a big help for lead generation, but it is helpful as a brand and loyalty platform. Eight-five percent of Twitter users feel connected to a business after they follow them on Twitter. Great content from a brand on Twitter can entice follows and retweets. Existing customers are the ones will decide to follow a favorite brand. LinkedIn Every second, two new people join LinkedIn. Now, there are more than 270 million users. According to Search Engine Journal, marketers love Twitter, Facebook, and Google+. They leave out LinkedIn. But the reasoning is due to LinkedIn being a B2C and not a platform for B2B marketing. LinkedIn has always been proud of their users based on their professional experiences. Many of those professionals are connected with companies. These companies could benefit from the extra marketing. Don’t forget to use LinkedIn, especially if you’re in B2C. Google+ When you combine Google Authorship with the most dominant search engine, and create a social media platform that integrates them, it’s no wonder that Google+ is turning up as a dominant form of online social platforms. Many companies have been slow to join in on the Google+ party.