All businesses should be using social media to market their business and interact with their customers.  Here are a few facts about how social media ties in with marketing.

  • 15% of consumers use social networking sites to search for local businesses.
  • 71% of social media participants say they are more likely to purchase from a brand they follow online.
  • 23% of brand marketers are developing social media strategies, but are still trying to execute.
  • 25% of social networks and blogs now account for nearly a quarter of the total time Americans spend online.
  • 63% of local searchers on social media are more likely to use a business with info on a social media site.
  • 91% of local searches say they use Facebook to find local businesses online.