Businesses are always asking how they can show up #1 on Google and how they can get more visitors and potential customers to their website. One major way to improve your ranking on Google, Bing, Yahoo and other search engines is link building (getting other sites to link to you). To improve you business’s SEO (search engine optimization) and web presence you should publish unique, original content on your website, primarily through a blog. Here are some quick tips and advice for SEO and increasing blog traffic.

  • Post the right content for the right audienc1stop-seoe. Clearly define your audience so that you know who you’re writing for. You want to target people that will be interested in your content and be likely to share your content with others.
  • Good design is important. Having a well designed website and blog is an important part of giving the user a good experience. People will spend more time on a site that is organized well, simple to navigate through and easy on the eyes.
  • Post different types of content. Posting interesting articles is great, but mix it up by posting videos, photos, and short snip-its as well. Readers like versatility.
  • Share your blog links to Facebook, Twitter, Google+. Social media networks are a major part of marketing. Make a business page on Facebook, Twitter, Google+ and Linked In and share your content. This will make it easier for people to connect and interact with your business and follow your updates.
  • Share your content on sites like Stumbleupon. Help get your site found even better by submitting your article linkes sharing sites like Stumbleupon and Redditt.
  • Make sharing easy for your readers. Make sure you have sharing buttons on your blog so people can share their favorite content on their favorite social media sites– Facebook, Twitter, Google+, LinkedIn, Pinterest. You should also have a simple “subscribe” button for email subscriptions to allow your readers to find out when you update your blog.
  • Encourage comments. Include a “call to action” in your blog by asking a question, posting interesting or surprising content, or simply listing your phone number at the end of the article saying “call today.”
  • Include internal links. Include links to your other website pages or blog posts as hyperlinks to the keywords you are targeting. Don’t always use the same exact keywords for the same page links, however, because your SEO could get penalized by Google for that.
  • Track your blog traffic with Analytics. Keep track of your traffic and audience information by using free Google Analytics  or other tools that can give you the information you need to know what you’re doing right and where you need to improve to get your expected results.

1-Stop Design Shop develops solutions that leverage integrated media marketing tactics, SEO and analytic enhancements to help you increase sales, attract qualified leads and improve your customer relationships. Talk to us about your website design, development or SEO needs today 781-938-3866.

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