Poor Sender Reputation? How to Clean Your Contacts List
Clean Your Contacts List for National Clean Your Floors Day!
Just like you tidy up your floors on National Clean Your Floors Day, it’s also essential to give some love to your email contacts list. Think of it as cleaning up your digital space for a more engaging and efficient communication experience. In this blog, we’ll guide you through the importance of cleaning your email list, how to do it effectively, and sprinkle it all with some “clean your floors puns.” So grab your broom and let’s get started!
- The Squeaky Clean Email List: Like squeaky floorboards, a well-maintained email list is music to your ears. Over time, inactive and uninterested contacts can hurt your domain’s trust and deliverability. Instead, focus on building a more active and consenting recipient base. Quality over quantity, right?
- Annual Deep Cleaning: You should clean your contact list at least once a year – a good habit to maintain, just like cleaning your floors regularly. This helps you remove disengaged and outdated addresses, ensuring a fresher and more responsive audience.
- Identifying Disengaged Subscribers: To clean your list effectively, set criteria to identify disengaged subscribers. Check when they last opened your emails—has it been a year, 6 months, or even just a month? If they’ve been inactive for a while, it might be time to let them go. Don’t let disengaged subscribers “sweep” you off your feet. Clean them out and keep the active ones dancing to your tune!
- Spam Filter Check: Contacts marking your emails as spam is like finding dirt on a freshly cleaned floor. It’s crucial to remove these contacts promptly. Repeatedly sending emails to them damages your domain’s trustworthiness and sender reputation. Don’t let your emails end up in the spam mop bucket! Keep your sender reputation squeaky clean.
- Bounce Rate: High bounce rates can leave your email list looking messy. These might be due to changed or blocked email addresses. It’s time to say goodbye to those bounces and maintain a tidy list. Bouncing emails are like crumbs on the floor; they need to be cleaned up immediately!
- Segmentation and Removal: Once you’ve assessed your audience, aim to remove over 20% of the list each year. Remember, email lists tend to degrade over time, much like a floor that sees daily foot traffic. Keep it fresh and vibrant! Segment and remove those dust bunnies from your email list, and you’ll be doing the “cleaning shuffle” to success!
Just as you celebrate National Clean Your Floors Day by giving your floors some extra attention, remember to apply the same care to your email list. Cleaning your contacts regularly ensures higher engagement, better conversions, and an impeccable sender reputation. So, roll up your sleeves, put on your email-list cleaning goggles, and let’s make your digital space shine like a freshly polished floor.
Don’t let your email list gather dust! At 1-Stop Design Shop, we’re here to help you achieve a sparkling email marketing campaign that leaves a lasting impression. Our team of experts knows the secret to a squeaky-clean email list that brings outstanding results. So, on this National Clean Your Floors Day, take a step further and give your email marketing strategy a makeover too!
Reach out to us today and get started with a fresh, targeted, and thriving email list. Happy National Clean Your Floors Day and happy cleaning!
