Pinterest is an extremely useful marketing tool for businesses.  Many don’t take this platform and use it to its fullest potential.  Here are a few stats on Pinterest that may make you spend some more time on creating your Pinterest page in the future.

  • Schedule your pins to go out at the best times.  2:00pm-4:00pm and 8:00pm-1:00am on Saturday’s seem to be the best time and day to schedule pins.
  • Users who pin 15-30 times a day get the best results.  These should be spread throughout the day.  Schedule your pins to go out every hour.
  • The 10 most repined words on Pinterest are recipe, chicken, minutes, bake, cake, cheese, cut, bottle, step, and mix.  Whenever possible use these words in your pin descriptions.
  • Pin descriptions between 100 and 200 characters get repined the most.  Therefore, briefly describe the image or the web page the image will lead to.
  • 75% of everyday Pinterest traffic arrives though mobile apps.  Be sure your website is responsive.
  • A Call to action pin description can increase engagement by 80%.  Add relevant descriptions that ask for clicks, repins, likes, or comments.