The dreaded abandoned shopping cart… one of the great mysteries of online shopping! Many of the reasons for abandoned purchases can be traced back to issues with organization or flawed branding that creates a disjointed customer experience.

If people have to jump through hoops to accomplish the simplest of tasks, they’ll soon be ditching their cart in exchange for an easier time. The good news is that nearly two-thirds of lost merchandise transactions are recoverable with a few adjustments. Fixing basic user experience errors by:

  • Simplifying the checkout process.
  • Making it easier to edit items in the shopping cart.
  • Providing enough information to make the purchase and inviting users to share.
  • Displaying security logos.
  • Offering deals and advertising limited quantity to inspire them to buy now.

Marketers use automated software to help them follow a customer from prospecting to acquisition to sales. Delivering the right message at the right time can rescue customers who may be on the verge of leaving your brand for someone else and sends them back to you.