Each social network you have a profile on, regardless of whether it’s Facebook or Pinterest has a bio section where you can input pertinent details about your brand.facebook-avatar

There’s typically room for a picture, short description, location, and a couple other relevant facts. Make sure you’re maximizing this space. Your social media bio is often the first gateway new customers have to your brand. They’ll see something you post, click on your profile, and then look to see what your company is all about.

By maximizing this area of your social media profiles and you can drive conversions and leads to your website.