Everyone’s affected by the COVID-19 pandemic, but we know that many service businesses are feeling particularly vulnerable right now.

Whether you’re a brick-and-mortar retailer that’s temporarily closed your doors or and online business that’s experiencing a spike you weren’t anticipate, we’re here to help you identify the best marketing next step for your business.

Stay Connected

It’s important to stay connected to your customers and supporters. Here are a few ways you can do it.

  • Keep folks updated. No matter what type of business you’ve got—whether you run a hair salon, a clothing store, or a stall at the mall—there are plenty of people out there who want to hear from you. Consider adding a signup form to your site and sending regular email updates to keep the conversation going with your customers, fans and friends. Not only does it help you people in the loop about any changes to your hours or product availability, but it’s also a great way to let them know how they can support you during this difficult time.
  • Strengthen bonds with your community. Right now, a lot of people are adjusting to new daily routines. For some, that might mean working from home, for others, that might also mean taking care of (or homeschooling) their children. If you’re able to provide any resources or services—even if it’s just a free, downloadable coloring book to help keep kids entertained—consider creating a landing page to help you easily share it with those in your community.

Be Resourceful

There are a variety of ways businesses can respond to the COVID-19 pandemic, but our suggestion is to be pragmatic and resourceful. Consider your relevance to the situation, don’t try to force-fit your brand into places where it doesn’t belong.

If people can’t come to your business in-person, think about creative ways you can bring your business to them. For example, creating a series of online classes. Create a store online and sell your products via a website instead of in the store. Offer free pickup at the store so they know you’re still there. How do you tell people? Email marketing, postcards, the correct signage at the store.

Plan, prep, and publish
With so many folks home right now, many people are online. Focus on creating meaningful content that resonates with your audience. Be sure to consider the context and time, however; not every message is appropriate for every channel.

Here’s some examples;

  • Plan social content or drip campaigns that provide the human side of your business, like weekly “meet the staff” feature the member or behind the scenes look at how you work.
  • Send a postcard to let your customers know you’re thinking about them and can’t wait to see them again. While you’re at it we can design another postcard to welcome new customers or returning when you’re open for business.
  • Instagram stories can be an interactive way to connect with your audience. Show off products, discuss plans for up coming month or just chat about how you’re doing.

We’re Here to Help

We know that this is a difficult time for everyone (we really do). We don’t have all the answers, but we’re committed to providing you with accurate information to help you know the best marketing direction to take, then help create and print (or even mail) what you need.

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