Team Detroit’s ad campaign for the College for Creative Studies took a creative spin on the concept of public service announcements. The tagline, “Talk to your kids about art school,” was accompanied by a series of humorous, low-tech posters that treated art as if it were a drug. The campaign quickly went viral, with Ad Week calling it “wonderful” and praising its appeal to art enthusiasts.

With the posters resembling the look of old-school public service announcements, the clever and tongue-in-cheek approach to promoting art school was both relatable and engaging. The collection of posters depicted art as an addictive substance that “ruined” people’s lives, but in a playful way that highlights the benefits and joys of pursuing an education in art.

Overall, Team Detroit’s ad campaign for the College for Creative Studies was a refreshing take on advertising for higher education. By embracing humor and creativity, they managed to grab the attention of a wider audience and inspire a new appreciation for the value of art education.

Creative Art School PSA Ads

Creative Art School PSA Ads

Creative Art School PSA Ads

Creative Art School PSA Ads

Creative Art School PSA Ads

Creative Art School PSA Ads

Creative Art School PSA Ads

Creative Art School PSA Ads

Creative Art School PSA Ads

Creative Art School PSA Ads

Creative Art School PSA Ads

Creative Art School PSA Ads

 Creative Art School PSA Ads

  Source: Team Detroit

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