In today’s marketing world, it’s essential for businesses to have an online presence in the social media market. Your business needs to have a website, hopefully a regularly updated blog, and accounts on popular social media sites like Facebook, Twitter, Google+, and LinkedIn.

If your audience is online, you should be online. The best way to reach your audience, form relationships and gain followers and new interested, potential customers is through social media marketing. But once you create these accounts with your business information and links to your website, what’s next? What type of content and information should you post and share with your followers? How do you get new followers?

Once your business has accounts on Facebook, Twitter, Google+, and LinkedIn, you should join groups, send follow requests to your friends asking them to follow you or suggest your business page to their friends. You can also follow other pages relating to your town or  industry to target your audience. Try to comment on posts from these groups and pages to get your name out there. If you have something interesting or useful to say, this may encourage people who follow those groups to follow you as well. You should also share your links to your site and blog posts on your page to get more traffic.

The ultimate goal of this marketing strategy is to find customers to buy your products and services, but the goal of social media isn’t to simply post all about your business and products. If you’re constantly posting about yourself, people may not follow you. You should also post useful, interesting, or funny news, current events, information, facts, advice, questions, polls, pictures, videos, or anything else relating to your geographical location or industry. This will cast a wider net to intrigue a more general audience of followers. Then, when one of your followers needs a product or service that you sell, they will be more likely to become a customer. You want to sell yourself, yes. But first, you want to get an audience of potential customers with information that they will find useful and interesting enough to follow and connect with your business, and maybe share that information with friends.

Unique, interesting content is key.