When starting to use social media for a marketing tactic, here are a few tips on getting started:

Don’t hard sell – This is very important. People aren’t generally looking to buy stuff on Facebook. Show them something genuinely interesting. 

Encourage conversation – Do this by asking people questions and listening to their answers.

Keep it brief –  Save the long copy for your blog page.

Post photos and videos – Posting photos and videos to your timeline. Research suggests these are the most shared types of content.

Timing is everything –  Test different times of day to find out when your fans are most active.

Monitor and respond to comments – Mostly to keep the conversation flowing, but partly to make sure nobody is being abusive to other commenters.

Post directly to Facebook – rather than using a social media management platform. Facebook’s algorithms favors content published this way.