Social media can make or break a product or a service. From stories on Instagram to Facebook Live, social media is an integral part of everyone’s life. Whoever makes up your audience, they are there on social media and that is where you need to target them. You need to follow Google Trends and Twitter accounts, have Facebook pages and join LinkedIn groups to draw insights from your customers and others in the industry. Good content on social media will allow you to interact with your target market and sound off on what’s most important to them.