If you are running social media accounts for your business, make sure your posts appeal to your customers to create a bigger following. Some cool ideas to include “behind the scenes” images. People love indexto see the back end of how a company works. Another great way to keep a following on social media is by posting about popular events or things going on. Just because it’s your business page doesn’t mean you only have to post about your business. Talking about other things will allow your customers to relate to you better and give you a chance to converse.