Design inconsistency is a big issue with some company branding issues.

1-Stop Design client lucia lighting & design branded collateral.

We’ve seen businesses get lazy and decide to randomly throw in a color or a font outside of their usual style. Will it mean the end of the business? No, but over time if it continues and the business becomes lax with all aspects of their branding, it will impact their customer’s perception of the them.

Being inconsistent with your branding comes across unorganized and unreliable, and you run the risk of your customers confusing your business with your competitors and other brands. To easily overcome this and avoid future inconsistencies it is worthwhile establishing a defined style guide for your business.

1-Stop Design Shop can design, create and implement your business branding.  Contact us for more information on our design process.