A few of the top ranking changes Google made in 2017 were:

  • Google made their first mobile indexing.  The algorithms will primarily be using the mobile version of a site’s content to rank pages from that site.
  • Page speed of mobile pages is now one of the most important factors as pr mobile-friendly algorithm. 40% of shoppers will abandon a website that takes longer than three seconds to load.
  • Content is and will always will be King for Google.  Good content will also bring you a lot of natural backlinks.
  • The more authoritative and relevant links that refer your website the higher your site will rank in its SERPs.