Utilizing a permission-based database and qualified mailing lists, email marketing provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.

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  • Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
  • Your exact return on investment can be tracked. Email marketing is second only to search marketing as the most effective online marketing tactic.
  • The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed appeal(i.e., one or more days).
  • E-mail messages are easy to track via auto-responders, web bugs, bounce messages, unsubscribe requests, read receipts, click-through’s, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
  • You can generate repeat business affordably and automatically.
  • Email fosters real-time interaction—messages can trigger other messages to be delivered automatically,or other events, such as updating the profile of the recipient to indicate a specific interest category.
  • Email marketing is paper-free (“green”).
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