GA4 Migration: Everything You Need to Know | FAQs, How-To

The New Google Analytics 4 (GA4) — the Future of Analytics Google surprised many marketers when they announced they are sunsetting the Universal Analytics platform (UA) on July 1, 2023, and will only support Google Analytics 4 (GA4) going forward. GA4 migration is a manual process, which requires access to your analytics account, as well as access to edit the ...

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