Look at any successful ecommerce or service provider site and you will notice they include a CTA, or a “Call To Action.” The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.”

The best CTAs clarify what you are offering as opposed to forcing people to figure it out on their own. Calls to action should be in the top masthead area and body of a website (above the “fold” that requires the viewer to scroll). If your page is long enough, having another CTA on the bottom of your page is beneficial as well.

After School Club Website

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