Although there is no magic way to appear at the top of a Google search result page, there are some rules you can follow to optimize your website and give Google what it is looking for when cawling for search results. Adding page titles and descriptions is a great start to optimizing your website.

Page Titles

Page titles are a very important aspect of SEO. More than ever, page titles are more important than ever especially for Google SEO.

The most important characteristics of an optimized page title are:

  • Each page needs to have a unique page title that accurately describes the page’s content
  • Be brief and descriptive
  • Help the user understand what the page is about

Home page title: The title for your homepage can include the name of your website/business and other bits of important information like the physical location of your business or maybe a few of its main focuses or offerings. For example:

Post/other pages title:

The titles of other posts/pages of your website should accurately describe what the page is about and be attractive to the searcher.

Descriptions

The page description meta tag is also very important. It gives users, Google and other search engines a summary of what the page is about.

Google may choose to show what you type in the description as a snippet for your page or may decide to use a part of your page’s content.

In other words, it does not mean that what you write in the description will show in the snippet. The guidelines for writing a good description are:

  • Always provide a unique description for all pages, post, products of your website.
  • Keep the size between 140-150 characters.
  • Avoid repeating the title in the description
  • Don’t add too many keywords
  • Try to use the description as a way to ‘advertise’ your page to the reader so that they click on your title and visit the page.
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