Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not consciously realize it, but they do. In the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.”

This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not realize it, but high search rankings make you more credible in their eyes.

Facebooktwittergoogle_plusredditpinterestlinkedinmail